Bounce Rate is the most frustrating statistic for a blogger. If your Bounce Rate is too high, you should consider following these tips to decrease your bounce rate.
Bounce rate is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.
The formula used to calculate bounce rate is:
Bounce rate = total number of visits viewing only one page / total number of visits
If you keep your readers engaged in your blog, it will surely reduce your bounce rate. So we’ll see a few tips to reduce your site’s bounce rate.
1. Related Articles:
There are several plugins to add the related articles. Add the related articles at the bottom of your posts, to show your readers the articles related to the current article, so that he/she will be interested in it and continue reading.
2. Internal Links:
Add internal links. For example, add category or tag links for the important terms and keywords. You can also refer to a article which you already posted, so that your user will read it and will be engaged with your site.
3. Popular Articles:
Create a widget or Use a plugin to display the most popular articles. Those articles are popular because, many like those articles. So exposing them to new readers can make them stay longer in your site.
4. Do Follow and CommentLuv:
If your blog is Do Follow and CommentLuv enabled, then many bloggers may revisit your site to comment. Because it will be a benefit for them too. So try enabling those.
5. Open External Links in New Tab:
When you give links to external sites, set them to open in a new window, because your visitors may be distracted by your link and may forget to come back to your site. Try reducing external links or set external links to open in a new tab.
Hope these helped you. Ping me if you have any doubt. Comment below to share your experience after trying these.