5 Tips to Reduce Your Site’s Bounce Rate
Bounce Rate is the most frustrating statistic for a blogger. If your Bounce Rate is too high, you should consider following these tips to decrease your bounce rate.
Bounce rate is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.
The formula used to calculate bounce rate is:
Bounce rate = total number of visits viewing only one page / total number of visits
If you keep your readers engaged in your blog, it will surely reduce your bounce rate. So we’ll see a few tips to reduce your site’s bounce rate.
1. Related Articles:
There are several plugins to add the related articles. Add the related articles at the bottom of your posts, to show your readers the articles related to the current article, so that he/she will be interested in it and continue reading.
2. Internal Links:
Add internal links. For example, add category or tag links for the important terms and keywords. You can also refer to a article which you already posted, so that your user will read it and will be engaged with your site.
3. Popular Articles:
Create a widget or Use a plugin to display the most popular articles. Those articles are popular because, many like those articles. So exposing them to new readers can make them stay longer in your site.
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4. Do Follow and CommentLuv:
If your blog is Do Follow and CommentLuv enabled, then many bloggers may revisit your site to comment. Because it will be a benefit for them too. So try enabling those.
5. Open External Links in New Tab:
When you give links to external sites, set them to open in a new window, because your visitors may be distracted by your link and may forget to come back to your site. Try reducing external links or set external links to open in a new tab.
Hope these helped you. Ping me if you have any doubt. Comment below to share your experience after trying these. 
24 Comments
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Friday, January 14th 2011 at 6:53 pm |
I agree with all points and just want to share my experience. First I used to have only articles without any ‘related articles’ or links to other pages of my site. but then I interlinked some of the pages, inserted the option ‘related articles’ and the bounce rate decreased considerably.
Saturday, January 15th 2011 at 10:40 am |
Oh ! That s nice..
Saturday, January 15th 2011 at 10:56 am |
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Sunday, January 16th 2011 at 1:24 am |
I would recommend paying special attention to point 5. It’s absolutely true! If you make the link open in the same window, your visitors won’t come back – they won’t bother themselves searching for your blog again.
Sunday, January 16th 2011 at 6:38 pm |
I know that some bloggers are unwilling to make their blogs do follow as they are afraid of spamming. I think that blogs should be open for commenting and such comments should be do follow but each post has to be moderated. In this way you can generate traffic to your site and avoid spamming. BUT it is time consuming, of course.
Monday, January 17th 2011 at 5:54 pm |
Point 5 is a design mistake, a bad practice and is unrespectful to your visitors.
“Opening in a new tab” on my browser is made by “middle click”. So if *i* want to open in a new tab, I can do it at will, I dont need your dictate.
Default behavior of left-click is “open in the same tab”. Breaking this, means that I now have to do another operation to perform, that is closing the other tab. Worse if it’s a new window!
I may want to suggest you an improvement to your technic: each time a visitor close one tab from your site, just open two more tabs on it. For sure you’ll reduce your “bouce rate”; but I’m not sure your visitors will appreciate it.
I tend not to visit site that abuse for their users.
Yannick
PS: Having a high bouce rate may aslo means that your web pages are well organised so that visitors found what they are looking for immediatly. Not bad.
Tuesday, January 18th 2011 at 3:19 pm |
When you give links in your post using the visual editor of WP, you can choose to open the link in a new tab. Actually it is not dictating the user, but helping him to manage the multiple sites.
Tuesday, January 18th 2011 at 6:42 pm |
“Actually it is not dictating the user, but helping him to manage the multiple sites.”
As I explained above, I dont need to be “helped” to perform an “open in a new tab”., it’s as simple as a middle-click. By doing that, you’re just messing with my ability to choose between middle and left click, rendering the left-click non-functionnal. That’s a strange conception of “help”.
Yannick
Wednesday, January 19th 2011 at 4:30 pm |
WordPress cannot differentiate between Yannick and a novice user. So, that is to help a novice user. I Hope Yannick would cooperate in helping novice users.
Tuesday, January 18th 2011 at 11:30 am |
I’ve been getting into web development these past few months, w/ html, php, mysql, javascript so far. I’d like to start developing on a linux system though, as I’ve currently only had experience doing it on windows. Any recommendations for a good distro geared toward development/servers?Thanks!
Tuesday, January 18th 2011 at 3:15 pm |
Mint and ubuntu will do good for servers.. u can go for redhat too..
Friday, January 21st 2011 at 12:34 am |
I agree with all of your points for improving bounce rate, but I would like to add that a high bounce rate is also caused by having a poor landing page and targeting the wrong keywords. These often result in visitors that are not interested in the products or information offered by your website. If your bounce rate is greater than 40%, you should look into the reasons why they are leaving your site and test site changes to see if the bounce rate improves.
Saturday, January 22nd 2011 at 6:43 am |
This was very useful. . . Thanks for the information. . .
Friday, January 28th 2011 at 7:40 am |
This post was very well written, and it also contains many useful facts. I appreciated your professional manner of writing this post. You have made it very easy for me to understand.
Monday, January 31st 2011 at 4:02 pm |
thanks for this article ,Really I don’t know about this, So thanks for this information…………………
Wednesday, February 2nd 2011 at 11:00 pm |
I think 1st and 5th point is most useful one. This post is really good and thanks for the info.
Thursday, February 24th 2011 at 2:29 am |
Thanks for sharing this
Friday, February 25th 2011 at 4:09 pm |
Thanks for this wonderful and very informative post. It is very useful for me as I am learning such topics.
Monday, March 7th 2011 at 12:22 pm |
Useful tips Ganesh!
One thing i would suggest for this list is for related posts : try and use a plugin that displays thumbnails for each related post. We have found people stay on site longer with this functionality.
Have a great day!
Chloe.
Monday, March 21st 2011 at 6:07 am |
Mr. Expert,
Are you going to have a follow up post or article about this anytime soon?
_______
“Providing you with great tips on Family Law” …
( http://www.QSLaw.com )
Thursday, May 12th 2011 at 1:00 pm |
Commentluv and opening link in new tab, those are simple things but should have to concentrate on more.
Saturday, March 10th 2012 at 2:22 pm |
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Sunday, June 10th 2012 at 6:37 pm |
At first I didn’t knew what really is bounce rate. But know I understand the importance of low bounce rate. Nice article thanks for sharing these knowledge.
Sunday, June 10th 2012 at 10:53 pm |
Welcome buddy !