Gadgets like tablets and smartphones have radically transformed the way people spend live their lives. We rely so much on these that it is almost impossible to plan anything without their involvement.
When we talk about tablets and smartphones, the very first thing which comes to mind is a mobile app. Nowadays with thousands of apps available on app stores, it’s very easy to find an app for anything and everything, whether personal, professional, health or entertainment, you name it and its available.
We have to admit to the fact that mobile is the new face of commerce, communication, marketing, and entertainment. No wonder small and mid-sized businesses are also quickly adopting the mobile app culture to remain close to their customers.
As the saying goes, ‘Out of sight, out of mind’. But decision makers are often left with the question; Do mobile apps play any role in generating or increasing revenue? The answer to the above question doesn’t lie in a simple yes or no. Numerous factors are taken into consideration, such as the industry you are operating in and the type of app you are developing.
All of these factors play their role in revealing the final product. Here are our 5 do’s and don’ts for creating an app for your business.
Do’s – How to Do it Right!
1. Design differently
Designing an app for a mobile device is way different than designing a program or website for a desktop computer or laptop, and it is because of the additional features that a smartphone or tablet are equipped with.
Features like a GPS location service, camera, touch screens and other capabilities can and should be made use of when developing an app. Mobile, along with other features, liberates designers from limitations so they can think creatively and come up with ideas that are out-of-the-box.
2. App marketing strategy
Mobile is a key concern for businesses today and it should be. Many businesses don’t market their apps as well, and in fact still only consider it as an afterthought despite the fact that the right marketing strategies could pull an app to the top of its genre.
Here’s how experts see it; the success of an app can be measured as 90% marketing and 10% development. Therefore, even before you take a decision to build a mobile app, focus on creating and executing an exceptional marketing strategy.
Ensure that you have an effective marketing plan before launching your app in the market. That’s the strategy all successful businesses use. A good plan should focus on creating new customers and retaining the old ones.
3. Why does your business need an app?
So, you have heard from various people and read about it too that a mobile app is a ‘must have’ thing and can help you take your business to a new level, and now you would like to build one for yourself. Is that really the right approach? I don’t think so.
There’s no doubt that mobile apps do make a difference and are highly lucrative but this alone shouldn’t be a reason to build an app of your own. Instead, your app should have an aim and a purpose.
So be wise and think rationally before coming up with an app idea because the most important thing that will propel your app too success is how it brings value to its users.
4. Keep it simple
Normally the screen sizes for mobile devices start at 3 inches and increase from there with tablets being around 10 inches. This means having too many complicated features for mobile devices is not exactly the best idea.
The best thing to do here is to design an app which speaks for itself, make it crisp, clear and precise. Develop an app based on the feedback you receive from your customers. Focus on features that are of high importance to the users and incorporate them into your app to enjoy maximum results.
5. Measure your app’s impact
So you have an app now? That’s great. But you need to set formal metrics for your business app to constantly measure its performance in the market. There are lots of businesses that simply ignore the importance of app metrics. Set up an example for other businesses by paying attention to app metrics before your app ends up at a point of no recovery.
Don’ts – What Not to Do!
1. Don’t just build
The purpose of an app should not just be getting built. You need to focus on your app performance.
Once the app is available on the store, it’s mandatory that you have a plan to increase its engagement with customers. Always remember, businesses that are successful in a mobile medium usually have a great plan on how to engage users.
2. Don’t try to mobile everything
Sometimes not every aspect of a business is suited to run on mobile. There are a lot of mid and back-office services that might not get any benefit from an app.
There are no specific instructions or definitive list about what industries, processes or functions will and won’t suit mobile. However, investing time thinking about what applications and services can benefit from a mobile app will ensure you don’t waste precious time developing something no one will use.
3. Don’t create an app just for the sake of it
There are times we get under pressure to create something simply because everyone is doing it. This is not a healthy approach. Sit and talk to senior management, spend time to identify a requirement within the business that a mobile app can address and help to solve.
4. Don’t over price your app
Just because a similar app is available on the market at $20 per download doesn’t mean that you should set the same price for your app. Do some market research to figure out what prices are working for the competition and what aren’t.
5. Don’t make you mobile App an afterthought
Your mobile app is not just another screen. If you want to impress your users, then stop looking at it as just another screen. The important thing to keep in mind is that your mobile strategy must be big.
This is a chance to increase your revenues, not just your reach. So it’s not a simple small screen equipped in your hand it’s much more than that.
This list of do’s and don’ts is helpful for those looking forward to developing a mobile app that will make their businesses more productive, generate bigger revenues and acquire new customers while retaining existing ones. Needless to say, this list isn’t exhaustive and there are several other things that can be important when developing an app – but as a start, this is a good place to begin.
To get started on this new business journey, hire an app developer who will stay with you throughout the different phases of your app’s development such as AirG, Veriqual, Grapetite, Dom and Tom and several others to choose from.
Alma Causey is a blogger by choice. She loves to discover and lives in the world around her. She likes to share her discoveries, experiences and express herself through her blogs. She is a content generator at Airg.com. You can find Airg reviews here.