“Enterprise YouTube” is a concept that isn’t necessarily unique to Google’s YouTube platform. According to Gartner Research, Enterprise YouTube is helps companies leverage video to enhance marketing, training and communication with internal and external audiences. Gartner also notes that enterprise organizations are intrigued by video-sharing services that aren’t necessarily YouTube but have similar features.
Enterprises are reportedly interested in: creating and uploading video that can be shared internally or with partners and business prospects, being able to share video privately, and being able to share video publicly if necessary. YouTube in its original form falls short. While businesses have long used YouTube to reach out to consumers, YouTube isn’t considered suitable or practical for sharing internal videos such as training videos or corporate communications.
For example, YouTube allows users to mark their uploaded videos as private. However, these private videos can be shared with you and just 50 other people you designate. In addition, the default setting is “public” which could lead to some videos being uploaded and inadvertently left public. To work around this, you could use the “unlisted” video feature which means the video won’t be listed publicly. You can then share the link with everyone in the organization if desired. The problem with this is that anyone with the link can share the link with others.
Apparently Google heard the message. In December 2010, Google announced an addition to its popular Google Apps service: YouTube. This wasn’t your ordinary YouTube however. It was positioned to enterprise users as an Enterprise YouTube solution. On its Google Enterprise blog, Google highlighted the following benefits of its Google Apps Enterprise YouTube :
- Public YouTube channel for branding and products
- Central repository/archive of company videos
- Channels that support business processes
While this is a step in the right direction, other platforms have been developed specifically to address the video needs of the enterprise. Rather than tweaking a public video-sharing platform to make it work for companies, developers built managed video systems from the ground up specifically for enterprises.
As a result, a managed video system tends to be more robust than Google Enterprise YouTube. Various platforms have emerged with a mix of tools tailored for enterprise use. A managed video system is a complete, multimedia platform that blends private YouTube-like video-sharing with other components such as social media, mobile video, webcasting, and collaboration tools. Not only can most managed video systems be managed and secured centrally and accessed via desktop computers, many are cloud-enabled allowing for remote access on laptops, tablets, and smartphones.
While you can technically use Google YouTube to share videos privately with internal users, doesn’t it make more sense to use a managed video system designed specifically for the task – and more? Depending on the managed video system you choose, you may even be able to eliminate other services. For example, if you currently use webinar software to hold presentations with clients or an online collaboration system for your virtual teams, switching to a managed video system allows for a single media platform that integrates each of these tools. Mark Phillips
Mark Phillips, the author of this article, works at MediaPlatform helping clients find the best suited enterprise YouTube webcasting and webinar services for their company. Mark specializes in the video management platform, and you can connect with him over on Google+.