When it comes to blogging I like to think there are certain rules set up; certain tasks that need to be accomplished. That always makes me think about the tasks set forth by the gods for Hercules. The twelve labors or whatever it was. Well, in the case of blogging I think there is a pantheon of seven blogging “gods” that need to be worshiped. And without further ado, here they are:
- Zothar – God of getting to the point. He loves it when your blog has a topic and stays on it. The way you give Zothar his proper dues is to find a topic for your blog that is neither scattered to the winds nor too tiny to make a satisfactory sacrifice. Readers don’t like a blog that tries to do too much. If you cover a lot of ground you are bound to offend one of them. However if you pick too narrow a topic you will run out of things to say. Finding that perfect balance should be your goal.
- Rudiguard – Goddess of knowledge. She is a fickle goddess and always changes her mind, so you must keep up with her. The only way to do that is through research. Finding out who you are writing to and what they are looking for is a priority to make your blog be blessed by this fickle queen of the gods. Thankfully she is not without mercy. There are many sites online where you can find out who your target audience is and what keywords and phrases they are searching for. Only by answering her followers’ quest for knowledge will you satisfy her and move up the ranks of her loyal lackey: the search engine.
- Lejabull – Being bull-headed does not make him stupid… just quick tempered. To avoid angering himmake sure that your blog is readable and easy to use. The things that anger him most are blogs with text the same color as the background, busy and cluttered blog templates, broken links, confusing pages, and most of all ads that pop up, hover over text, flash or have sounds.
- Alluralet – The goddess of beauty and vibrancy is all about looks. In fact she won’t spend more than a second or two on your blog if it does not look up to her standards. Your best bet to pacify this flighty goddess is to make your blog attractive to look at even with the first few seconds of viewing. Add things to catch her interest like images and multimedia. She loves infographics and videos.
- Instante – God of time, what he is concerned with is your content and how often you update your blog. To him a blog that has not been updated in a week is a dead blog. Only by updating frequently can you keep him from cursing you. But you must also write good content. He despises spun posts and articles that offer nothing of value.
- Dulliyard – This donkey headed god is not the smartest. Making your content simple to understand is a great way to keep your blog in his good graces. You should keep your posts between five hundred and two thousand words. Any shorter than that and Instante doubts its quality, any longer and Dulliyard gets bored. You can also use lists and break up your blog posts into blog post series or sections.
- Pinacera – The goddess of connections and love, Pinacera wants all bloggers to become a part of the larger whole. She loves it when bloggers connect with other bloggers through comments and discussions. Forming connections with others through social media and volunteering will get you in her good graces. When you form connections she rewards you with things like one of your posts going viral and your blog receiving increased traffic.
These gods and goddesses are a fickle lot and yet they have a huge impact on blogger’s around the world. If you wish to succeed and get ahead in your blogging career it would be wise to listen to their demands and keep their commandments. After all you really want their followers, your readers, to stick around and check out your blog, right?
Ken Myers is the founder of http://www.longhornleads.com/ & has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.