Google Adwords vs SEO: Why You Should Invest In Adwords Compared To SEO
Search Engine Optimization (SEO) and Google Adwords are the two essential elements of Search Engine Marketing (SEM). However, SEO and Google Adwords have some similarities and differences between them. This article will guide you about why you should invest in Google Adwords, instead of SEO.
What Does Google Adwords Mean?
In the digital marketing domain, you might have heard about various terminologies, like campaigns, bids, CPC, PPC, PPC agency, etc. Let us now clearly understand these terminologies briefly.
Google Adwords is a successful platform developed by Google, whose primary purpose is advertising. It can help you place your brand’s advertisement in the Google Search Network and Google Display Network.
Google Adwords is now called Google Ads. Using Google Adwords, you can place ads on several websites and position them in the Google Search Result Pages, YouTube, and other platforms. This platform is based on the Pay-Per-Click (PPC) technique.
CPC – Cost Per Click
People who are advertising their ads on the PPC platform require to pay the fee when any of their ads get clicked. It is referred to as Cost-Per-Click (CPC).
It is an organisation consisting of specialists, who can handle your Adwords account and manage your brand’s ads and campaigns.
The PPC ads are based on the bidding approach. Advertisers bid for specific keywords that they require to use for their ads. A bid in the PPC platform helps advertisers to place their ads at the top place in google search results. When any user types the keyword you use for your ad, the ad will appear in the search result.
What Is SEO?
SEO implies Search Engine Optimization. It helps to improve the traffic to the website. When your website is SEO-friendly, it will rank in search results of Google, Yahoo, etc.
There is another term, enterprise SEO, which involves large-scale SEO techniques to satisfy the enterprise sites’ needs. Generally, any enterprise site contains thousands and millions of pages.
There are certain factors to consider to make your website or webpage rank in the search engine results. They are as follows:
- Keyword selection
Selecting the correct and relevant keywords for the webpage or website is one of the significant factors. Your page will be ranked in the search results based on the keywords you choose.
- Content quality
Google search engines always provide high-quality content to its users. Therefore, the webpage or website with more detail and informative content will have more chances of getting a good rank in the google search results.
The other factors to consider in SEO are site security, mobile compatibility, user experience, and page speed.
Google Adwords VS SEO
Now, you have a precise idea about Google Adwords and SEO. The question arises which one is better, Google Adwords or SEO. Let us see how Google Adwords and SEO are different from each other.
- SEO best practices are intended for all search engines, whereas, Google Adwords is intended for websites that utilize Google Adsense.
- The SEO traffic or organic traffic is free, while the Adwords traffic is paid.
- Google ads can take the top and bottom positions in search results, and you can get any one of those. With SEO, you need to try harder to rank your website at the top position.
- Google Adwords generate faster results than SEO.
Though Google Adwords have advantages over SEO, you must follow both for successful digital marketing. Use Adwords for faster traffic and SEO for organic traffic.
Conclusion – Google Adwords VS SEO
These days, new companies or startups are using Adwords for faster results. But, SEO also plays a significant role in digital marketing. For faster traffic, you can go for Google Adwords. You can go for enterprise SEO if you want consistent and sustainable online success.