Google uses Goo.gl to shorten links in its products like feedburner. This URL shortening service was not available for public use till now.
Previously we were using Chrome extensions or other internet services to use Goo.gl URL shortener. Now anyone can use this URL shortening service from Google. This may be a great competition for famous URL shorteners like bit.ly and is.gd etcetera.
Goo.gl provides automatic spam detection and as it is from Google we can assure maximum uptime and reliability. Goo.gl also provides analytics on the links like Link History, Traffic, Referrers, countries, browsers, platform etcetera. This will be an excellent URL shortener free of cost.
Try Goo.gl and share your thoughts with us.