How Paying No Attention to SEO Optimization Could Cost Your Business
When you opt for SEO Optimization services to boost your online business, it takes some time to reap the benefits. It does not happen overnight. You need to exercise patience. That is the reason why many businesses do not pay much importance to traditional optimization techniques such as social media and pay per click (PPC) campaigns. If you have a business and products to sell, you need to make money. As far as SEO Optimization is concerned, it is essential for pushing your website on the first page of Google so that it appears among the top 10 results. Even if the process takes six months, the wait is worth it because you would be earning thousands of dollars in the years to come. Therefore, ignoring SEO Optimization is not a wise decision.
According to an article published on https://www.huffingtonpost.com/william-morrow/7-proven-ways-to-accelera_b_10042372.html, ignoring optimization techniques may prove fatal for your business. According to research, 93 percent of internet experiences start with Google search. Therefore, if you have products to sell and want to enhance your brand awareness, you must read and educate yourself about the SEO Optimization best practices. Therefore, if you are not paying attention to SEO Optimization, it could affect your business in many ways. Here is how:
1. SEO Optimization Affects your brand reputation
Reputation is everything in business, and you would not like it if you find that your prospective customers are questioning the same. When you take SEO casually, your buyers are noticing that you have a poor online presence. Do not take modern customers for granted. They are educated and well read. They research on the web before buying any products or services. Some business may pay to become visible online but cannot pay to get top rankings in the search engine results pages (SERPs). People rely on Google rankings, and therefore, you need to do your SEO seriously. If a buyer searches for a specific keyword and your website does not appear in the first page or does not show among the top five results, even your existing clients will have doubts about your brand.
2. You lose potential buyers
SEO Optimization is known to hook the online audience since people use keywords and search for phrases to look for something on the internet. As far as customers are concerned, they will not sit idle and wait for you to see how Webmetrix SEO benefits your business. They will look elsewhere if they do not find your website ranking in the SERPs. They will go to competitor sites that rank on Google. This way, your competitors benefit by way of steady buyers, and you lose them. Some of these customers are loyal and pay well if they think that they are dealing with a reliable brand with a good online presence. You will find niche customers who you thought never existed, and you will never gain their confidence if you do not optimize your web pages.
3. You have stale and irrelevant content
SEO boosts your site rankings based on the needs of your targeted audience. With white hat SEO tactics, you learn about the relevant keywords and popular searches. You use these to create content that your potential buyers like to read. When you do not have an optimization strategy in place, you use stale and irrelevant content that pushes your web pages further down on the SERPs. You are testing the ground blindly without knowing about the outcome. Companies that have a proper SEO strategy in place post quality content regularly and publish a wide range of content. These include articles, guest posts, in-house blogs, web 2.0 posts, and social media content. Informative and quality content attract user attention, and they know about your brand and product or service offerings.
4. Earn Google Trust with SEO Optimization
Do you follow the Google algorithm updates regularly? If yes, then you must be aware of the Medic Update of 2018. Now, it ensured that the websites that come up in the SERPs related to the medical industry are credible and reliable. The giant search engine company had rolled out many such algorithm updates previously to push down poor quality and irrelevant sites that had stale content and lacked credibility. Once the updates were implemented, many websites lost traffic as well as rankings, thus losing business, customers, and revenues.
However, brands that implemented the best SEO practices braved the algorithm updates and stayed in business. Google will keep rolling out such updates in the days to come, and it is not possible to guess which industry will withstand the worst. Therefore, your business website should have unique and informative content and not just spend its marketing dollars to stay visible. The moral of the story is to embrace SEO and survive when the weather is rough, despite Google’s algorithm updates.
5. Visitors have a poor browsing experience
Besides content, user experience matters when it comes to good rankings in the SERPs. How comfortable are your potential buyers on your website determines how long they will remain or click away and never to come back. Even if you have quality content, and your site has poor navigation, the browsing experience will take a backseat. Your visitors will not feel comfortable when looking for information. They will feel frustrated and leave your site for good. The worst part, they will go to some other website that has smooth navigation menus, tools, and of course unique content.
When your visitors leave your site, the bounce rate will also increase, and Google will penalize you with a poor ranking. Therefore, you should design a mobile responsive website that looks good on a PC, laptop, smartphones, and tablets. This way, you will gain quality traffic with improved page load times. Only using colors, flying graphics and animations will not make your site rank better in the SERPs. Everything depends on the best SEO practices with seamless navigation and fast page load times.
Conclusion – SEO Optimization
Now that you know how the lack of SEO Optimization will affect your online business, it is high time that you say ‘Yes’ to optimization. It will take some time, but you will gain in terms of traffic, conversions, and sales in the days to come.